Hubert Burda Media

Be Bold with New-Season Make-up

After some serious time in the limelight, summer’s big make-up trend is finally putting brows in the shade.

Brows at the moment are naked. Groomed, yes, but unadorned. The reason? Brights are taking centre stage and there’s just no room for competition. In make-up right now, colour is everywhere, but since Olivia Wilde donned a Merlot smokey eye at this year’s Oscars, red is positively blooming.

At the recent Paris Fashion Week, models at Hong Kong designer ID’s show sported cherry geometric stripes on eyelids, while make-up artists at FFixxed Studios swept cheeks with lashings of Shu Uemura’s Pressed Eye Shadow, a dazzling cerise, for a kind of high-impact, scrubbed-clean effect. 

It doesn’t take much red to move from trendsetter to white lab rat. For something less extreme, try dusting on the pink-lemonade hue from Tom Ford’s Summer Soleil palette. Brushed in the crease and paired with palette neighbour bronze on the lid, it gives off a glowing sun-kissed prettiness, still with a nod to the trend.

Pink and red lips were also scattered like petals through the shows. The high-gloss, barely-there pinks like Flex Appeal from M.A.C’s Crystal Glazes are balmy, while its Process Magenta Chromagraphic pencil for lining and defining is more clearly made to be seen. Givenchy’s Le Rouge lipsticks speak of daytime summer fun, while Protector from Hourglass Girl Lip Stylo is a brooding berry. Lancôme’s intensely pigmented new Matte Shaker cushions are simply lip-smacking and cannot be ignored. Contrast them with neon pink from Dior or Christian Louboutin’s Loubichrome on nails. 

With such attention-seeking shades, all else has to remain neutral – contrive to make the rest of the face look ignored. Prep with concealer and a light base to take away undesired red areas, and add an au naturel rosy glow on cheeks, like the Shiseido Maquillage blush. Skip mascara, and run nothing but a comb through brows for a look that’s startlingly fresh.