Hubert Burda Media

A Royal Perspective

Tunku Dara Naquiah is cracking the social code for the hopeless networker.

YAM Tunku Dara Tunku Tan Sri Dato’ Seri Naquiah binti Almarhum Tuanku Ja’afar (better known as Tunku Dara Tunku Tan Sri Naquiah or simply Tunku Dara) is no stranger to Malaysia’s royal and social scene. However, this royal figurehead of poise and eloquence is better known for championing personal etiquette in Malaysia for many years. This is most notable when she first established a finishing school in Kuala Lumpur and co-founded the Kuala Lumpur Speaker’s Club in 1970. Presently, she is still actively involved with the organisation and is its proud president as well. Apart from that, Tunku Dara still conducts personal development courses whilst holding positions in various organisations including Dance Society of Malaysia, English Speaking Union Malaysia and Tuanku Najihah Foundation.

And this coming August 26 and 27 at the Sime Darby Convention Centre, Tunku Dara and The Circle will be presenting Etiquette for Today – an etiquette-training workshop for social and professional success. “There’s no more visual communication in this digital age. People are forgetting their social image but there are many who want to pick up such skills. And this is the reason why I’ve decided to conduct an etiquette workshop,” she replies, adding that there has been a revival of people holding interest to this subject and it feels like a right time for her to highlight it to the public now. “Modern society forgets that social image is important as if it is unnecessary. But on the contrary, it is! Etiquette is a way of life.”

That being said, with social media depicting societal savoir-faire and a cosmopolitan view of the world, traditional values are making a comeback and the word “etiquette” is back in our vocabulary. “The demands placed upon today’s business professionals also surpass any experienced in the past. Such individuals must know how to distinguish themselves from the competition in order to develop and maintain businesses. It also helps project a positive and respectful image. Not only does it show your confidence and authority, having the right etiquette can assist in building teamwork, especially in a multicultural environment,” Tunku Dara explains, as she gracefully raises her teacup for a sip before adding more pointers. “Etiquette and protocol intelligence will propel the international executive to world-class status allowing one to increase his or her ability to work in a global environment by communicating with more sensitivity, minimising language barriers and better interpreting audiences; thereby tipping the scales in one’s favour.”

During the two-day workshop, Tunku Dara will be sharing key information and experience regarding social presentation, which will be a crucial learning platform for those who wish to boost their corporate image while climbing both the social and business ladders. The syllabus covered will include:

         Everyday manners or common sense expected from people with good personal etiquette

         Communicating with others successfully

         How to handle situations from day-to-day to the crucial moments with confidence

         The skills to utilise every interaction as an opportunity to enhance relationships

         Proper table etiquette for various formal meals

         Dressing for professional and personal success (with workshop partners Melinda Looi and Atelier Fitton)

Etiquette for Today is a two-day workshop held on August 26 and 27 at the Sime Darby Convention Centre. For registration or queries, please contact +60124851610 or