The perception is that cider is something that is best enjoyed at your local pub. That misconception is about to change with an innovative new marketing campaign devised by Strongbow Apple Ciders.
With its new campaign, Nature Remix Lab, Strongbow aims to reconnect city dwellers with nature by re-evaluating and redefining urban living with fresh twists grounded in authenticity. This is part of the brand’s global Nature Remix marketing campaign launched this year that saw coordinated acts in seven cities around the world.
Nature Remix Lab aims to give urbanites the opportunity to strike a balance between nature and modernity through four key categories:
F&B; through innovative new drinks and food infused with Strongbow using natural ingredients.
Urban spaces; by making random urban spaces in the city a little greener and creating more relaxed places to enjoy.
Arts; with artists remixing nature with urban elements to help people re-evaluate their city.
Activations; creating ideas that rally people to see the potential of nature in the city around them.
To achieve this, Nature Remix Lab collaborates with bar and restaurant enfin by James Won in creating unique Strongbow cocktails paired with a degustation menu served for a limited time.
The collaboration with enfin by James Won sees Strongbow working with award winning bartender and mixologist Jeffri S. in producing two cocktails that encapsulates and heightens the delightful flavours of Strongbow. Inspired by the base flavours of the Strongbow themselves, Jeffri offers a twist in flavour that takes one through a whole new experience:
Woodfire – a heady cocktail of stronger, sweeter notes which combines Strongbow Honey with vodka and sweet juices. The blend of honey together with cinnamon and grapefruit gives it a unique spicy and sweet flavour reminiscent of desserts and baking.
Dream Geisha – a fresh concoction remixing Strongbow Elderflower with a selection of crisp liquors and fresh juices. The taste of lightness with a touch of tart and floral accents makes it the perfect way to aperitif cocktail or to be enjoyed on those long, hot afternoons.
To enhance this, a unique degustation menu specially curated by at enfin by James Won will be paired with ‘Dream Geisha’, ‘Woodfire’ and Strongbow. The three-course menu takes one through a tantalizing nature adventure designed by the master chef himself.
‘Dream Geisha’ and ‘Woodfire’ are priced at RM68++ each and will be available until 31 August 2016. The degustation menu is priced at RM298++ per person and will be available until 31 August 2016.
enfin by James Won is located at Lot 2-05, Level 2, Menara Hap Seng, Jalan P Ramlee, Kuala Lumpur. Telephone : 010 2887920.