Chief Operating Officer
COO, DBS Consumer Banking Group (Singapore), 38
Cheong’s story is the classic career tale of talent, vision and company loyalty. She first joined DBS Bank in 1998 as a management trainee upon graduation from Nanyang Business School. In just a decade, she rose through the ranks to become the managing director and head of Customer Experience & Operations at the Consumer Banking Group (CBG) before assuming the role of Chief Operating Officer last month. On how she keeps things fresh despite being with the same firm for 16 years (“my colleagues say that I am a fixed asset at DBS,” she jokes), Cheong lets on that her role changes every two to three years which helps to “keep things going”. She also takes a keen interest in listening to how entrepreneurs conceptualise and start up their businesses. “I find it very exciting. They have motivation, a lot of guts and most importantly, are very happy doing what they do.” The serial online-shopper (as she describes herself tongue-in-cheek) also believes that online businesses are the future: “It gives resourceful people flexibility with low overhead costs. With a lot of support from the government, I believe online businesses have a bright future here.” The mother of two boys is also a watch enthusiast.
Company:DBS Consumer Banking Group (Singapore)