Pat Law

Pat Law

Creative, 33

Following the norm is the last thing that Pat Law’s marketing agency Goodstuph aims to do. “God forbid, we’d ever use Lotus Notes”, she thought when setting up shop in 2010. What Goodstuph does is combine witty socially driven, word-of-mouth promotion and digital marketing, generating campaigns for clients such as Nike, HP and Bobbi Brown. The agency also teamed up with FLY Entertainment to launch Bar Naked, a watering hole that serves as a blank canvas for brands to turn into a living advertisement. Of her latest brainchild, she says: “It’s a show of creativity; and why not? Surely we can do more than a Facebook page or a photo competition on Instagram.”