Chairman & CEO
China’s Steve Jobs, Lei, 45, outsells Apple and Samsung in his homeland. Known for his jeans-and-T-shirt combo and stage-managed product launches, the serial entrepreneur set up an online bookstore before co-founding smartphone manufacturer Xiaomi in 2010. Chinese smartphone users took to Xiaomi’s locally made devices by storm, thanks to its low price points. The company sold 61 million handsets last year alone, and has set sights on penetrating the international market.
Net worth:US$13.4 billion