Hubert Burda Media

BIRTHDAY BOY

BRUCE ROCKOWITZ, DUDDELL'S; OCTOBER 25
“It took about two months to plan Bruce's surprise birthday party at Duddell's,” says CoCo Lee. “I wanted to celebrate not only his birthday, but all his accomplishments in work

BIRTHDAY BOY

BRUCE ROCKOWITZ, DUDDELL'S; OCTOBER 25
“It took about two months to plan Bruce’s surprise birthday party at Duddell’s,” says CoCo Lee. “I wanted to celebrate not only his birthday, but all his accomplishments in work – and him as an amazing human being.
“I could only work on it when he was at work, and I’d wake up in the middle of the night, while he was asleep, to plan the party. I was doing everything, from the menu to table decor, designing the staff uniforms with a BR55 logo, bringing in Five For Fighting, drawing up the DJ’s playlist, arranging fairy lights for the outdoor area, lighting the main venue, planning the video projection content…all the nitty-gritty!
“It wasn’t easy keeping it a secret as he’s super sharp, but I managed to pull it off and really surprised him, along with 90 of his friends, family and colleagues.”

+Prestige Hong Kong