Launched in May 2015, PurelyB was established as a multi-lingual one-stop portal to empower people to make a positive lifestyle change. The portal, co-founded by Raja Jesrina Arshad, serves as an online ecosystem to provide users with beneficial healthy lifestyle tips, recipes, bespoke meal planning programmes, and a guide to healthy restaurants and stores in Asia.
PurelyB has now collaborated with Astro to launch B Healthy, a visual go-to guide to healthy living in Asia, featuring leading health and wellness experts from PurelyB across the region to share their expertise as well as participation from local celebrities such as Lisa Surihani and Deborah Henry. The show, which will be broadcasted in English, will be presented by popular host Che Puan Amelia Thripura Henderson, who will address a variety of health issues and topics from post-pregnancy weight loss to exotic natural beauty remedies. “PurelyB’s mission is to encourage and support people from all walks of life to live healthier lifestyles with easy access to information and products. This venture with Astro has given us yet another avenue to realise our mission, as viewers across Asia can get inspired and easily follow suit with the healthy products and services available on our PurelyB store (www.PurelyB.com/store). For example, if you love a recipe on the show, you can immediately purchase the relevant ingredients and equipment needed by visiting our site,” says Raja Jesrina.
Tune in to B Healthy on Astro Bella (Channel 133) and Astro Mustika HD (Channel 134) on every Sunday, starting from 21 August 2016 at 7.00pm (GMT +8).