Moët & Chandon, the world’s most loved champagne, is thrilled to announce the teaser of a new advertising campaign that signals a new communication platform for the French champagne house whose 275-year-old heritage and pioneering vision have, since 1743, redefined the art of celebrating life’s most memorable moments.
Since its founding, Moët & Chandon has been a champagne of choice to celebrate historical moments or private moments of great personal importance. For each of life’s memorable moments, Moët & Chandon has a style of champagne that marks the moment and makes it truly unique. The House’s tease its new campaign by capturing a soaring emotional journey, a sequence of memorable moments, all of which deserve to be made memorable, and “must be” celebrated with Moët & Chandon.
There’s a picture of a young father-to-be, who races through the glistening streets of Manhattan in the driving rain: his life is about to change as he runs breathlessly to meet his newborn child. Cut to Paris, where a young ballerina steps onto the stage, butterflies fluttering in her stomach. These pictures symbolise their first moment. It will lead to a short film directed by the award-winning French director, Emmanuel Cossu, that captures the House’s universal vision of life’s grand symphony of memorable moments made unique when celebrated with Moët & Chandon.
The campaign, taglined “Must Be Moët & Chandon” offers worldwide audiences an abundance of emotions that make up some of life’s enjoyable moments, celebrated with a bottle of Moët & Chandon. “In our life, we remember moments, not days. Either its heightened emotion, overwhelming pleasure, or simply of sheer happiness. Our new campaign encourages life-enthusiasts to mark their celebrated moments with Moët & Chandon. We are proud to bring our avant-garde touch to a campaign that reflects the values that have been at the core of Moët & Chandon’s noble heritage since 1743” says Belinda Luis, Brand Manager – Champagne and Wines, Moet Hennessy Indonesia.
The full campaign visual will be launch on October 2018 with the highly-anticipated annual full-day of glittering celebrations around the world hosted by the champagne house known for its exceptional “savoir-fête” or celebration know-how. The ad campaign will be released across digital platforms and social media. Stay tuned for our live report on Instagram, @prestigeindonesia.