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ANGGUN: PRECIOUS TIME IN LIFE

The Indonesian singer revisit her moments with Audemars Piguet

Audemars Piguet welcomed the world’s bestselling Indonesian artist, World Music Award winner and Asia’s Got Talent judge Anggun to its flagship boutique in Orchard Road, Singapore. No stranger to the brand, Anggun shared her first experience with the Swiss luxury watchmaker during her visit. “My first Audemars Piguet was an automatic Millenary. It was a very feminine timepiece due to its oval shape. I loved its versatility and how it can be dressed up or down.” There, she also discovered the intricacies ofthe new Millenary Hand-Wound collection. The contemporary design of the Millenary embraces exceptional mechanical skill in its threedimensionalcomposition, comprising an elliptical case and an off-centered dial. Anggun was also amongstthe first to give her Millenary timepiece a new edge, with a new set of straps designed exclusively for the watch company. Highlights of an exclusive interview:

How did your relationship with Audemars Piguet get started?

I came across Audemars Piguet around 2003. I always thought these watches were for men. It was always about the 1972 Royal Oak. I didn’t know then that the brand was also making timepieces for women, so I was extremely happy when I learned the truth. www.audemarspiguet.com

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What made you fall in love with watches fromAudemars Piguet?

What I love most is the fact that it still belongs to the original family. When you own a piece of Audemars Piguet, you sort of enter the “family”. It was a very personal experience when I visited the Manufacture in Le Brassus, Switzerland. I got to see how passionate the artisans were. I wonder how their minds work sometimes. A timepiece is an emotion to me. It evokes a lot of things and I can stare at it for hours. Every single part of the timepiece was made with love and precision, showcasing a lot of details and craftsmanship. A timepiece is about appreciating the craftsmanship and recognising it as a true piece of art. One of my favourite collection from Audemars Piguet would be the Millenary collection.

What would be your best advice for a lady who wants to purchase her first Audemars Piguet?

I love the fact that women these days wear their husbands watches. And I love the fact that Audemars Piguet produces Royal Oak for the ladies. Women’s watches often offer beauty and functionality. With the new Millenary, you add a visual to the technical aspect. There is a see-through face in which you can see the balance wheel in motion. Poetically it’s almost as if you can see a woman’s heartbeat. I would say – purchase two. Purchase a Millenary first because you need to treat yourself with a timepiece that is only “you”. Then, purchase the Royal Oak after.

What’s a typical day is like for you?

There isn’t a typical day. If I’m not working or on tour, I would be back in Paris, taking my daughter to school in the mornings. I’d wake up around 7, prepare her breakfast, take her to school, come back home around 9 and slowly start my day with emails and stuff, then head to the studio between 12 until 8 in the evening. I’d guide my daughter through her homework, and have dinner together. This is a good day when I’m in Paris. Whenever I’m not in Paris, I will try to manage my travels so that I can have more time with my daughter.

What’s your favourite use of time?

My favourite use of time is when I don’t have to look at time. Time is truly a luxury, especially when we live in a world where I sometimes work up to 27 hours a day. It’s really about taking time with a good book and a glass of wine, or just catching up with sleep and that is the best feeling. The best use of time is also watching your loved ones grow. But I have to say that being a woman,time can sometimes be our enemy when it should really be our friend. Society is being very hard on women and aging. We can’t go against it, so I think we need to deal with it gracefully.

What does time mean to you?

We are here only for a split second and it made me realise how precious it is and about the importance of time. The fact that I’m a mother, a woman, a musician, and a songwriter gives me a lot more sense to what I do and the motivation to do something long-lasting, something that is important and inspirational for others. Because we have such limited amount of time, we will one day become a memory for other people, and that memory should be a good one.

www.audemarspiguet.com