Mont Blanc renews its pledge to support children education through UNICEF. The German manufacturer of luxury writing instruments and accessories, which has been participating in the cause for 13 years, launches a series of limited edition writing instruments, timepieces, accessories and leather goods.
In 13 years, Mont Blanc has raised over 10 million to benefit children education programmes around the world. The aim is to improve learning for over five million children. The funds raised will help UNICEF to increase quality standards of pedagogy, reading and writing, the learning environment, community involvement, infrastructure and measuring of learning outcomes.
Writing Is A Gift, a limited edition collection
The limited edition collection is decorated with six handwritten characters in six different languages – Roman, Hindi, Arabic and three Asian characters. The characters symbolise a child’s first alphabet, in different cultures. Donations will be collected from each item sold in the collection between April 1, 2017 and March 31, 2018.
The first series in the Writing is a Gift collection is the Montblanc Meisterstück. One of the most iconic Montblanc writing instruments, the Meisterstück features new designes inspired by Rosetta Stone, one of the most significant objects in the history of the written world.
To commemorate this partnership between Montblanc and UNICEF, the worldwide advocate for children, the Maison is releasing a special UNICEF blue ink in a glass bottle or in cartridges, as well as refills for roller balls and ballpoint pens. A lined notebook with an embossed cover featuring the characters complements the Montblanc Writing is a Gift experience.
In addition, the design theme has also been applied to Augmented Paper, the Maison’s latest writing innovation that pairs the enjoyment of writing on real paper with the efficiency of digitizing work through custom-made technology so that it can be organized and shared. The elegant leather envelope organizer of Augmented Paper has turned to blue with its inside cover embossed with the six handwritten characters.
The Montblanc Meisterstück, Writing is a Gift Edition is available from April 2017 in Montblanc boutiques worldwide. For more information visit montblanc.com