Hubert Burda Media

Sofia Coppola for Cartier

Sofia Coppola directs the new Panthère de Cartier film

When she finished shooting Marie Antoinette in 2005, Sofia Coppola treated herself to a Cartier Tank watch. Twelve years later, she is shooting a short film for the brand’s Panthère de Cartier watch, originally created in 1983.

The partnership is not only a great match (Sofia is an adopted Parisian and style icon besides a celebrated movie director, the jeweller is French), but also an idealistic one. Sofia’s renowned feminine perspective in movies appears in the short film for Cartier, starred by and told through a female lead.

With retro sound blasting on the background, the Cartier film is a showcase of Panthère de Cartier as a round-the-clock piece. From afternoon dip to sexy time with the lover and dance hour at the club with friends – the watch is as versatile as it gets.

Indeed it is.  The updated Panthère de Cartier features  square case and rounded corners, made entirely in metal – be it gold or stainless steel. “With an abundance of talent and a distinctive artistic vision, she knows, better than anyone, how to reinvent the past with a rigorously contemporary touch,” says Cartier in a statement.

Watch the full video below.