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The supermodel embodies 2018’s Bvlgari Serpenti jewellery

Lily Aldridge has become the spokesmodel of 2018’s Bvlgari Serpenti jewellery line. The collection was inspired by no other than the legendary powerful woman who once ruled Egypt, Cleopatra. As her symbol of power, Cleopatra used serpent as her emblematic crown.

Powerful, alluring, and captivating, her persona has inspired today’s women all over the world, including Bvlgari. The muse of the luxe Italian jeweller of Bvlgari has always been Italian femininity; sophisticated, refined, bold and colourful, voluptuous and seductive. They were using colourful stones and cabochon cuts culminated in unique pieces, unlike those traditional jewellers.

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With the same daring attitude, the Maison gravitated towards, the dangerous serpent. In the 60’s, it launched its snake-inspired Serpenti line for the first time. Iconic creations that are coveted by jewellery aficionados worldwide.

An animal that is powerful, mysterious, and unexpected, the snake naturally become the spirit animal for Bvlgari and for the seductive woman who wears Bvlgari.

Photo credit: Sølve Sundsbø


Showcasing its ultimate opulence, Serpenti jewellery has always been using a luxurious skin of pavé diamonds and white gold. In 2018’s collection, the new version boasts piercing emerald eyes, a nod to the collection’s colourful roots.

Last year, Bvlgari launched Serpenti Viper ring. It mimics the scales of a snake so artfully. Viper has spawned bracelets, pendant, and necklaces bearing the same chic perfectly-symmetrical pattern.

“Snake” necklace in gold with polychrome enamel, sapphire, emeralds and diamonds, circa 1969. Designed as a serpent biting its tail, the headset with an oval cabochon sapphire of 19.16 carats, the eyes set with pear-shaped emeralds, the scale-like body decorated with guilloché blue and green enamel and brilliant-cut diamonds.
Photo credit: Sølve Sundsbø

The bracelets, like the rings, are designed to be layered. Stacks are definitely how to wear it, as it comes in eight different designs. The collection also available in rose-gold and pave snake faces – bold emerald – and sapphire studded pieces, and earrings designed to abstractly capture snakes-skin in a colourful splash of amethyst, citrine, and peridot.


Photo credit: Sølve Sundsbø
Photo credit: Sølve Sundsbø
Photo credit: Sølve Sundsbø

Represented the Serpenti jewellery, Aldridge, who’s already become Bvlgari’s muse since 2016, effortlessly captures the fine exuberance of the Eternal City [read: Rome]. She has triumphed both in high fashion and as a celebrity in her own right. With more than five million Instagram followers, she surely has a lot of influence in the digital world.

Hypnotic and confident, Aldridge wore statement pieces of the Serpenti line in its campaign. Shot by visionary photographer Sølve Sundsbø, check out the footage of the campaign and how Aldridge wants to be Bvlgari woman for the rest of her life in the interview!




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