Hubert Burda Media

Karlie Kloss is Swarovski’s New Girl

The model-of-the-moment adds Swarovski to her long list of gigs.

Swarovski appoints top model and former Victoria’s Secret angel Karlie Kloss to be its new ambassador. She replaces fellow angel Miranda Kerr who has had a high-profile stint for years at the Austrian brand. Kloss’s first appearance is in the house’s latest Be Brilliant campaign, shot by Craig McDean. Kloss is chosen for her ability to embody the modern and multi-faceted woman. 

“It’s an honour to join the Swarovski family and to be part of the brand’s long history of bringing elegance to women through brilliant, unique designs,” says the model as she appears in the Be Brilliant campaign from the fall/winter 2016 collection.

Kloss, who was discovered by local modeling agency in Chicago quickly made her way up in New York. In 2008, she notably walked 31 runway shows in New York Fashion Week, followed by successful stints at the fashion weeks after. her powerful runway walk became a unique signature. Last year, she famously appeared alongside best friend Taylor Swift in a Vogue cover. Regularly, she appears in her homemade Youtube video channel, Klossy. In March, she launched a philanthropic programme Kode with Klossy, a summer coding camp for 80 young women.