Hubert Burda Media

Ferragamo Launches Classic Shoes for Kids

Match your style with the little ones as Salvatore Ferragamo redesigns its classic styles for children.

Designer accessories aren’t just for stylish parents, thanks to the Ferragamo Mini from Salvatore Ferragamo. The Italian shoemaker debuted the collection at Pitti Bimbo, an international fair for children apparel.

Ferragamo Mini features reworks of the brand’s classic styles – including the Varina ballet flats and Double Gancio moccasins – for children aged 3-8. The collection also features a miniature version of Ferragamo sneakers and Vara handbags.

The collection exudes understated and modern chic spirit just as its adult counterparts do, yet it is added with playful touches. The moccasins come in punchy colours, while the ballet flats are fashioned in quirky prints featuring cartoon puppies or skateboarding penguins. The collection also puts an emphasis on comfort, as apparent in special features such as the rubber soles and ultra-soft fit.

The collection’s playful spirit is perfectly captured in a video campaign, that features the classic childhood game of hide-and-seek. Watch the mini people in action here.