Italian fashion house, Fendi, has just unveiled the second chapter of its #MeAndMyPeekaboo digital initiative campaign that features Kim Kardashian, Kris Jenner, and North West. Celebrating the Peekaboo bag’s 10th Anniversary, Fendi made a project involving related iconic women from around the globe. Mothers and daughters, or sisters, are the protagonists of intimate and unexpected images and short videos that were released on Fendi’s social networks.
The first chapter features Silvia Venturini Fendi, Fendi’s creative director for accessories, menswear, and kidswear, along with her daughters, Delfina Delettrez Fendi and Leonetta Luciano Fendi who shared their love for the iconic bag that comes in various style, from classic, to mini and micro options.
Also visit: #MeAndMyPeekaboo story by Fendi
THE KARDASHIAN’S BOND
In the second chapter, Kim Kardashian with her daughter North West and Kris Jenner are gathered for the first time in the Fendi #MeAndMyPeekaboo campaign shot in Los Angeles. The campaign shows their spontaneous affection, capturing their most authentic and intimate personalities.
Strengthening the emotional feeling of the campaign, Kanye West’s single Love Lockdown served as background music to the digital initiative, being the emotional soundtrack of the second chapter of #MeAndMyPeekaboo. This personal touch added more meaning and depth to the Kardashian connection.
Each short film features Kanye West’s Love Lockdown as its emotional, captivating and progressing soundtrack. An episode after another, the song unfolds as Fendi develops a narrative, highlighting the special, irreplaceable and strong bond between outstanding women.
Fendi embraced the same approach to shoot other international personalities in their private lives. They include sisters Jessica and Krystal Jung, both singers and actresses, who were photographed in Seoul, Hong Kong-based mother and daughter, Kam Fung and music performer Joey Yung, musician Dou Jiayuan captured with her mother, photographer GaoYuan, in Beijing, as well as Ewan McGregor’s daughters, actress and photographer Clara Mc Gregor with songwriter Esther Mc Gregor, who were portrayed in Los Angeles.