Hubert Burda Media

Event: Hermès SS17 Preview

Masari Group invited friends of Hermès in Jakarta for a see-now-buy-now session of its spring/summer 2017 collection

Masari Group hosted “Rendez-vous”, a special presentation of the Hermès women’s spring/summer 2017 collection. The intimate event was held at The Residence OnFive, Grand Hyatt Jakarta, on Thursday, April 6.

Friends of the brand and the country’s top social media influencers enjoyed cocktails while waiting for the seasonal fashion presentation to start. The show itself featured 24 key looks from the collection, including swimwear that mirrored the season’s cheery spirit.

Designed by Creative Director Nadège Vanhee-Cybulski, the collection saw the return of the 80s silhouette, including big shoulders, padded-shoulder shirts and high-waisted pants. In keeping with the current see-now-buy-now spirit, guests, who were mesmerised by the show, got their hands on the coveted pieces from the collection right away. The shopping session that concluded the afternoon was filled with excitement and on-the-spot fashion advice among girlfriends.