Hubert Burda Media

The Rolls-Royce Phantom arrives in SE Asia

The eighth-generation of Rolls-Royce’s signature model makes its premiere on this side of the globe.

The all-new Rolls-Royce Phantom has been making global news for some months now, especially because it’s been a long time since the last edition in 2003. And we’re sure petrolheads and Roller fans in this region have been wondering when we’ll be able to get our eyes, hands, feet etc on the eighth-generation of the brand’s signature model.

Well, the wait is finally over. Because the Phantom VIII has finally made its debut in Southeast Asia, premiering in Singapore first for the region before heading to Kuala Lumpur, Malaysia. Taking place at the iconic Esplanade, the Extended Wheelbase version of the “benchmark of luxury”, as its been dubbed, was unveiled to customers and media.

“The new Phantom is a truly exceptional automobile — one that symbolises the power of presence, manifests influential power and showcases authentic handcrafted quality as only Rolls-Royce knows how,” says Paul Harris, regional director for Rolls-Royce Motor Cars Asia Pacific.

With this luxurious chariot, it will be the first car in the Brit automaker’s future line-up of cars to sport the brand’s “revolutionary Architecture of Luxury”. Crafted in aluminium, the car will continue to deliver the “magic carpet ride” experience that it’s been known for, with its quietness and tranquility enhanced even further. New technology introduced in this ride includes the ability to register road bumps ahead to increase cabin comfort, as well as four-wheel steering.

Under the bonnet, the new Phantom is fitted with the all-new twin-turbocharged V12 engine that delivers 900Nm of torque at just 1,700rpm. Power is at 563bhp while acceleration is at a whopping 5.4 seconds.

And we know that Rolls-Royce is all about offering a bespoke experience as well. So with the new Phantom, the brand has introduced The Gallery, a piece of hardened glass that spans the entire length of the dashboard. What this does is to present a blank canvas for clients to display works of art, if they so choose, whether it’s a traditional art media, one-of-a-kind installations by a favourite artist, or simply a space to display personal memorabilia.

First deliveries of the car are expected in Q1 next year so we’ll be keeping our eyes peeled for these beauties.