Hubert Burda Media

Rockin Lips with YSL Rouge Pur Couture the Slim Matte Lipstick

Designed by the YSL Beauté Global Beauty Director, Tom Pecheux

As the first lip range from YSL Beauté Global Beauty Director Tom Pecheux, Rouge Pur Couture the Slim Matte Lipstick (RPC the Slim) dresses lips up in a couture leather matte finish that feels ultra comfortable and casual to wear.

Inspired by the dense colour and suppleness of leather, RPC the Slim instantly emboldens the lips with a full coverage, ultra-pigmented matte finish in a single stroke. The soft formula glides on creamy, moving comfortably with your lips, just like the perfect skinny fit jeans. A texture so light and supple you will forget you even have it on.

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The lipstick dazzled the beauty junkies with an ultra-slim, square-cut bullet that gives you precision to push lips’ curves. Classic and couture, yet effortlessly cool; gold metal accessorises edgy matte black in RPC the Slim’s stand-out packaging.

“The dense, powdery texture and intense colour of RPC the Slim calls for a perfectly defined lip line. Drawing a square shape around the Cupid’s bow before applying lip colour is an insider trick known to professional makeup artists. So, I simplified the application process and designed a square bullet to help women create a sharp lip line for themselves.

To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct Cupid’s bow. Then work outwards, using the sides of the square to add a high- precision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising, ‘push up’ effect,” says Tom Pecheux, the YSL Beauty Creative Director.

RPC the Slim is available in 24 couture shades! Shop it now at Glow Living Beauty, Plaza Indonesia Level 1. One limited edition shade takes Black Opium as its style icon: No 25 Black Opium Collector.

Also visit: The hottest beauty event of the year, #YSLBEAUTYHOTELID

EDIE CAMPBELL STARS IN THE RPC THE SLIM MATTE LIPSTICK CAMPAIGN

Shot by photographer Craig McDean, Edie Campbell portrays a woman who likes to push the limits. A paradox, a contradiction; she looks really couture and casual, seductive but nonchalant. Directed by Can Evgin, a new film starring YSL Beauté ambassador Edie Campbell tells the story of a woman intent upon pushing the boundaries.

Tracing her own path, she breaks all the rules and sets a new slim line. She clicks open RPC the Slim and applies a shock of leather matte red to her lips. CCTV footage flickers on the screen as she slashes it in red lipstick, then flees to the streets, leaving her mark on the city’s walls. Caught in the spotlight, she’s lit from above. She’s not in danger – she is the danger. She’s ready to walk the line.

 

 

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