Minimalism has been the money machine of the design industry in the recent years, and Rado is fully aware of that. The Swiss watchmaker relives its sleek Rado Ceramica with the help of seasoned industrial designer Konstantin Grcic. Based in Munich, his develops furniture, products and lighting for Muji, Nespresso, Authentics and Vitra among other high-profile clients.
"Ceramic is one of the most high-tech materials I know. The material is lighter than stainless steel, it has a much more pleasant temperature when you wear it, and it is scratch resistant," the designer says about his new design experience.
His design vision for Rado results in a timepiece with strong geometric aesthetics for men and women. Two men's models offer a matte take on the Ceramica, previously known as a high gloss timepiece. The signature model features velvety matte finish and complemented with a creative use of typography on the dials. The model is a 701-piece limited edition. Those who prefer subdials can opt for the matte model featuring a small second counter, with grey printed indexes adding to the monochrome minimalist appeal.
Women have a few options in the new Ceramica series, including two diamond-studded pieces in either glossy black or white high-tech ceramic. The sizes are smaller than the men's.