Tanapong Chirapanidchakul

Tanapong Chirapanidchakul


Under Tanapong’s leadership, Tanachira has been responsible for bringing in trending luxury brands such as Pandora, Marimekko and more that have changed the retail landscape. Early in 2015, the Duke University graduate also brought in Jonathan Adler (a New York-based interior design product company) and opened its first flagship store in Asia at Groove Central World.

The key to his success? “Perseverance. There may be plenty of opportunities, but it’s up to how much you persevere to truly be able to take advantage of it. You simply must persist and wait,” he told Prestige.


Tanachira Group of Companies