Coming from a family of musicians and architects, Nicholas Ye has always been encouraged to take the road less travelled. One of his biggest influences is his mother, a former fashion designer: “[She] taught me to observe the beauty in both art and commerce.”
At 27, Ye set up his own creative agency named The Secret Little Agency (TSLA), where he serves as its CEO. “We realised that advertising was obsolete and that brands needed smarter ways to communicate to their audiences that went beyond the realms of television, radio and print,” he says.
Now, TSLA is neither secret nor little. It has 45 employees in Singapore and Hong Kong, and there are plans to set up a branch in Shanghai this year. Ye states they are “focused on our vision to be an Asia global creative agency — a bold and beautiful expression of Asia to the world.” Ye’s out-of-the-box creative solutions for his clients have bagged the bespoke agency many accolades, including Creative Agency of the Year 2015 by Marketing Magazine.
And his idea of success? “When you create culture.”