Disaya Sorakraikitikul


Though Disaya’s parents wanted her to pursue a career in interior design, she insisted on doing what she’s truly passionate about: fashion. She’s created lingerie for underwear brand Boudoir and launched her eponymous label, which soon gained prominence abroad as style icons Jennifer Lopez, Kelly Osbourne, and Paris Hilton were spotted wearing her designs. Amy Winehouse boosted her popularity further by wearing a Disaya piece on her album cover. Aside from having flagship stores in Thailand and many distribution channels for the label abroad, Disaya along with her co-founder and husband Danai have also taken over distribution of luxury brands like Jimmy Choo, Alfred Dunhill and Valentino in Thailand.