In the last decade, the women's watches industry has become a lucrative sector. The previously untapped market was predicted as a S10.3 billion dollar industry in 2015, according to Euromonitor.
Omega, on the other hand, has been consistent with its women's watches, boasting over 100 years of legacy. On September 28, the Swiss watchmaker highlighted the long legacy with a celebration in Beijing, in presence of long-time brand ambassador Nicole Kidman.
During the day, the actress visited the Omega boutique at Oriental Plaza. It is Omega's flagship store in China, as well as the largest one in Asia. There, she discovered the new Constellation Petite Seconde alongside Omega President and CEO, Raynald Aeschlimann. The watch is Omega's first Master Chronometer for women, featuring a mother-of-pearl dial and the Petite Seconde with a 'small seconds' subdial with four diamond markers placed at 9 o'clock.
In the evening, Kidman joined the special celebration of ladies' watchmaking, aptly wearing the Constellation Petite Seconde on her wrist. "I have been here at least 20 times and I feel comfortable and very much at home in China," she greeted the guests.
Guests enjoyed a showcase of timepieces from all eras. Omega's new Seamaster Aqua Terra 150m Ladies' watches were given plenty of attention, thanks to their eye-catching pearled mother-of-pearl dials in white, Tahiti, lavender and coral. The delightful evening concluded with cocktail at the terrace.