Hubert Burda Media

Art Talk: Stereoflow

We talk to Adi Dharma, aka Stereoflow, in light of Artotel's Universe Behind The Door.

Stereoflow

Art is everywhere we turn our heads to, flowing out of museums and art galleries into streets, restaurants and office buildings. What if art invades our bedroom? Artotel, in conjunction with its third anniversary, is projecting that in its upcoming exhibition Universe Behind The Door.

In collaboration with Art Dept (an initiative by Amalia Wirjono to encourage art collection among the young), the programme sees five groups of street artists decorating five bedrooms for influential couples. The couples that will have their rooms customised are Leonard Theosabrata (of Indoestri) & Irene Yuliana (of Dawn & Willow), Andien Aisyah (singer) & Ippe Wahyudi (photographer), Adhika Maxi & Karen Carlota (of AMKC Atelier), Dian Sastrowardoyo (actress) & Maulana Indraguna (entrepreneur) and Diaz Parzada (fashion observer) & Wilsen Willim (fashion designer).

We talk to Stereoflow, a grafitti artist from Bandung who is decorating a room for Universe Behind The Door. His artwork is influenced by his love to music. Prior to focusing on art, he was a rapper and hip-hop music producer. 

Stereoflow

Beatscape structure and installation, realised in collaboration with wood crafter Ramdhan Muhammad Clasic

How did the collaboration come about?

Artotel collaborates with Art Dept, and they invited artists – including me, to participate. There will be five rooms, each designed by five artists with similar aesthetic.

What was the creative process like?

I had to do a mural in the room, so I drew a sketch on paper and translated it into a mural on the wall. The painting itself took a week to complete.

Who worked on the concept?

The curator, Selly Texania, gave us a guideline based on the couples' taste. But during the creative process, she gave us freedom to create. The process was smooth because she knew our artistic characters well. My group plays around with colours. My mural will then be paired with installations and other artwork with different textures to give the room a vibrant feel.

Stereoflow

Beatscape painting

Your artwork is very colourful. What inspires the aesthetic?

My journey as an artist. I started out as a grafitti artist, and I thought about how to get people to notice my artwork on the street. So I used a lot of eye-popping colours, and it becomes a big part of my aesthetic until now. Also, I am always inspired by music. When I listen to music, I channel the emotions and turn it into visual art.

Who do you listen to now?

I listen to a lot of punk from the 70s and 80s.

Which artists inspire you?

I like Banksy, the England-based grafitti artist known for his political statements. Even though our aesthetic is completely different, I learn a lot from the way he concepts his artworks.

Stereoflow

Beatscape: a solo exhibition

What is your take on artist and brand's collaboration?

I think it comes back to personal idealism. Artists have idealism, brands have identity. When they collaborate, it’s about the synergy of the two. As long as the artist’s aesthetic is not lost, and he/she has an equal say in the collaboration, that’s fine. If not, he/she's just a designer.

What's your goal as an artist?

To live a fulfilling life from art. I’ve done that for 5 years now. It’s been a struggle, but I know that I just have to keep doing what I'm doing, and stay true to who I am as an artist.

Universe Behind The Door will be open to public starting on Saturday, October 22 at Artotel Thamrin, Jakarta. The event is fully supported by Prestige Indonesia. For more information, follow @artotelthamrin.