Hubert Burda Media

Graff Presents: The New Flagship Experience

The King of Diamonds takes luxury to the heart of Hong Kong.

The House of GRAFF needs no introduction. Known the world over for its rare and exceptional stones, the jeweller is probably the only name to know when it comes to the finest of diamonds and gemstones — Founder Laurence Graff OBE is known as the King of Diamonds, after all.

Those who love GRAFF not only share a passion for jewels, but also an obsession with perfection. The painstaking process of discovering that one special piece — be it for a celebratory occasion, or an heirloom to be passed on— is a daunting task. Thankfully, GRAFF understands the discerning standards of its clients and to accommodate, has scattered almost 60 stores dotted across the globe; each housing only the most extraordinary collections.

Its latest addition is the new flagship store located a stone’s throw away from its former location, right in the heart of the city. The new location spans an impressive 2,800 square feet and is styled with sophisticated décor and inspiring artwork, which are part of GRAFF’s core brand codes.

Step through the double doors into the Ante room, furnished with mirrors and an unmissable handmade glass flower inspired chandelier — and of course a high jewellery collection display, which acts as a sneak preview of what’s to come.

Across the room, and behind the sliding doors, is the awe-inspiring Bridal Hall which is every woman’s dream. Find classic solitaire rings of the highest quality diamonds, blinding tiaras sparkling under the spotlight, and classic GRAFF design earrings that can capture the refraction of light in the slightest movement… a plentiful showcase that can fulfil any wedding day fantasy.

Journey farther into the main salon where distinctive GRAFF jewellery and timepieces are showcased. Whether you’re looking to be inspired by the new unique creations, or if your preference lies in the timeless settings, this is the place to admire one-of-a-kind rarity.

GRAFF welcomes its clients to luxuriate in the comfort and the privacy of one of three VIP rooms, with your own dedicated expert, while exploring the exquisite collections of the brand.

To mark this special occasion, the new Central flagship celebrates the opening with an exclusive showcase of exceptional jewellery pieces from London. For a limited time only, these extraordinary pieces will be available to view and acquire:

  • 25.36 carats diamond ring, emerald cut, D Colour, Flawless, one of the Satellite Stones from Lesedi la Rona
  • 25.78 carat diamond ring, emerald cut, fancy brownish yellow
  • 4.96 carat diamond ring, marquise cut, fancy vivid blue, internally flawless
  • 7.45 carat diamond ring, cushion cut, intense orangey pink

GRAFF, St. George’s Building, Central, Hong Kong; +852 3125 1580

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