Hubert Burda Media

Versace Presents: Chicago Is My Beat

Starring Gigi Hadid, Karlie Kloss and Dilone in a series of tableaux – both real-life and fantastical – Versace’s new campaign illustrates the wearability of its latest collection.

Versace Presents: Chicago Is My Beat

Reflecting on the days he spent in Chicago shooting the Versace’s autumn/winter 2016 campaign, Bruce Weber said, “I wanted Donatella and I to visit this city together because of its rich history and the spirit of love and harmony you feel in its music. Chicago is going through a tough time at the moment and could use a little encouragement – just like we all need every once in a while. Because the kindness of its people helped me to make this photographs, I feel like I can now call Chicago ‘my beat.’”

When asked why she chose Weber – who last worked for Versace 17 years ago – for this campaign, Donatella Versace explained: “Bruce Weber is the true master of our times. His photography is deeply personal and rich, and a reflection of the world as he sees it. It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back.”