Hubert Burda Media

Ralph Lauren Presents: Always in Style

Ralph Lauren showcases its most timeless, iconic looks in a new curated collection.

For almost 50 years, Ralph Lauren has defined quintessential American style. Now the purveyor of classic clothes has gathered its most enduring women’s pieces into the new Ralph Lauren Collection, available at Ralph Lauren flagships and online at ralphlauren.com.

The pieces selected to represent the very best of Ralph Lauren include the British warmer, the tuxedo, the RL blazer, the RL safari jacket, the fireman’s coat, the peacoat, the army field jacket, the officer’s jacket, the tweed jacket and the sailor pant, alongside cashmere sweaters, broadcloth shirts, wool-flannel trousers and denim jeans. They are paired with classic accessories such as the Ricky handbag, Ralph Lauren equestrian boots and a selection of the brand’s luxury timepieces.

The new collection is accompanied by an advertising, digital and social campaign created by renowned fashion photographer Steven Meisel.