Hubert Burda Media

Sofia Sanchez de Betak talks about Roger Vivier

The Argentinian style maven talks tango, versatility and Roger Vivier essentials

Frequently jetting between Paris, New York and her birthplace of Buenos Aires, Sofía Sanchez de Betak (who goes by the name of Chufy when she’s around family or friends) is a fashion-week regular and street-style influencer. This season, she’s the face of Roger Vivier’s ultra-chic spring/summer 2017 collection, appearing in a number of perfectly styled campaign images shot by English photographer Quentin Jones, and modelling some of this season’s must-own accessories (the perfect-for-summer Slidy Viv’ sandals and pieces from the guipure line are on our wish list). 

Here, Sanchez de Betak gives us the scoop on everything from the limited-edition Viv’ Tango bag (Roger Vivier’s creative director, Bruno Frisoni, created this fiery red tote to mark their collaboration) to her favourite items in the collection. And she gives her answer to that age-old question: whether she prefers flats or heels.

How did you get to star in the Spring/Summer 2017 campaign?

I’ve been a fan of the brand since before I can remember, so when I met Bruno [Frisoni], [brand ambassador] Inès [de la Fressange] and the communication team, I realised that I had to work with them. And here we are! 

Describe your first meeting with Bruno Frisoni.

I met Bruno at a dinner at a mutual friend’s house. He is an architect, and it was a very joyous party. Very Parisian, with lots of art talk and wine. We didn’t see each other much after that, but we both remembered what a nice and relaxed evening it was. It’s nice to run into people from the industry outside of the industry, you get to understand their life and their world better.

What’s your favourite piece from the collection?

The Roger Vivier lace-up boots have been my go-to shoes this season. I wear them with everything and anything. I try to be very efficient when I travel, which is most of the time, so taking shoes that work in various occasions and with varied looks is the best way to pack. These boots … I’ve worn them with jeans and a leather jacket for city trotting and airport running. The heels are high enough to make you stand gracefully, and short enough to be bearable for an 18-hour day. I’ve taken them straight from the airport to a wedding. My rule for shoes is comfortable with an edge.

What kind of woman wears Roger Vivier?

She is playful, refined and versatile. 

Tell us more about the limited-edition Viv’Tango bag. What do you carry in it?

Being Argentinean with very strong bonds to French culture (I married a Frenchman), it’s an honour to be able to bring my roots to the table. I love tango – I love its history, its lyrics, its aesthetic and its seductive appeal. So when Roger Vivier approached me to do something together, I thought of tango being the perfect link.

I’ve been called, by many, Mary Poppins. I carry almost everything in my bag: hand wipes, phone charger, eye drops, hand cream, glasses, headphones, blister Band-Aids, you name it!

Describe your style in the shots.

We wanted to stay true to my style and aesthetic, so the styling was very colourful and fresh, mixing prints with lace, block colours and textures.

Do you prefer flats or heels?

Flats for the day. I love the Slidy Viv’ that Roger Vivier has done for the summer. Sometimes short heels, mostly in boots. In the collection, there are these amazing booties for the summer called Podium Guipure, in leather and in suede, that have the perfect thick heel and perfect height for a long day. Heels at night for events and parties. I love Roger Vivier heels as they always have a cool, contemporary new twist, never an obvious design. 

My life is full of opposites. One day I can be cantering across the Maasai Mara, and the following walking a red carpet at an Opéra Garnier ballet opening. I love bouncing from one extreme to the other. It keeps me alive.