Hubert Burda Media

Sheer Pleasure – Evening Lingerie Party with Prestige and Sheer

Prestige Hong Kong and Sheer host a pre-Valentine’s lingerie shopping evening at the lingerie brand’s Landmark boutique for VIPs and socialites.

Sheer Pleasure – Evening Lingerie Party with Prestige and Sheer

Partnering with Sheer, the luxurious lingerie store housed at Landmark, we sent out smoke signals to gentlemen-about-town promising them Glenlivet whisky, decadent canapés – oh, and the hottest models in town strutting in high heels and gossamer. The brand provided generous offers for shoppers and home delivery on specified dates, while calligrapher Heidi Thompson set up station in the store to create personalised cards for the gents’ loved ones (the event was aptly held leading up to Valentine’s Day). 

Attended by a bevy of male models, notable names that feature regularly in these pages, a handful of editors “just passing by” and the expected gaggle of gatecrashers (security provided by the Prestige society editor left much to be desired), the event was met with sheer enthusiasm.