Hubert Burda Media

W Hotel Presents: Design-fuelled fun

W Hong Kong invited New York leather accessories brand Haerfest to Hong Kong for an inspirational excursion.

W Hotels are ambassadors for great design, as evidenced by their stylish good looks and cutting-edge design narratives. As part of its collaboration with the Council of Fashion Designers of America (CFDA)’s Incubator Programme, W Hong Kong recently invited New York-based leather accessories design duo Haerfest to the city for a week of design-fuelled events to gather inspiration for upcoming collections. Bought to life by brothers Tim and Dan Joo, the brand’s mission is to equip visionary professionals with chic tailored leather bags.

Asia’s fashion and trend-setting hub delivered plenty of inspiration to the designers, particularly as the city is home to many traditional leather manufacturers. To fully immerse themselves in the city, W Hong Kong Insider Yvonne Chin led an inspiration trip for Haerfest, recommending unique destinations from a food, art and design standpoint. W Hong Kong also served as inspiration to the designers, from its unparalleled vistas over the buzzing harbour to design details in the room like statement wallpaper and a modern take on the chaise longue.

W Hong Kong introduced Haerfest to Hong Kong’s movers and shakers at cutting-edge event Pack It In, where media mingled with the designers and discovered the duo’s design philosophy that good design can lead to a greater and smarter work-life balance.

In true W fashion-fuelled spirit, selected W Hong Kong talents incorporated Haerfest’s designs in a photoshoot to reflect the brand’s mission of equipping and inspiring modern professionals. The photoshoot debuted on W Hong Kong’s social media page as part of a seven-day street style social activation. Selected talent include W Hong Kong Insider Yvonne Chin and W Music Curator Olivia Dawn.

Check out the W Hong Kong Instagram page for a sneak peek on how it styles Haerfest products @whongkong.

w-hongkong.com

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