The world of high-end photography has always been notoriously difficult to crack into, an arena that photographers across genres around the world aspire to one day belong. In order to encourage new talent and to discern the best in the pack, camera manufacturer Hasselblad hosts the annual Hasselblad Masters Award, which honours emerging newcomers and acclaimed professionals both through the competition and subsequent photo book. This year, the competition attracted over 10,000 entries and the 10 winners were selected by a combination of an expert jury and an online public vote based on ambition, imagination and photographic skill. New to the established competition is the street and urban photography category, which joins the ranks of established classifications such as architecture, nature, fashion and portraiture.
To celebrate the brand’s 75th anniversary, each of the winners – who hail from across the USA, Europe and Iran – were given the task of shooting for the Hasselblad Masters Volume 5 tome according to the theme ‘Inspire’. Perry Oosting, CEO of the Swedish camera powerhouse says, “At Hasselblad we’re incredibly proud to give established and emerging photographers a platform to showcase their work. This year we were overwhelmed with not only the number of entries but also the quality of those received. Hasselblad Masters Volume 5 really captures the raw talent and creativity of our chosen Masters and is testament to the flourishing photographic industry worldwide.”
In a year full of firsts, the winners were presented with a medium format camera from Hasselblad at the awards ceremony, which was held at the photokino Fair in Cologne, Germany in September 2016; the winning photographs are now being displayed at exhibitions around the world. Hasselblad Masters Volume 5 is published by teNeues and available now.