Hubert Burda Media

Piaget collaborates with Choi Siwon

Titled Beyond A Gift, the short video clip features the South Korean singer with the jeweller's latest creation.

Piaget collaborates with Choi Siwon
Hubert Burda Media

Talk about a power couple: Swiss jeweller Piaget has roped in South Korean musician Choi Siwon to star in the promotional video for its new Possession ring. Titled Beyond A Gift, the clip shows the singer surprising a friend with the delicate 18k pink gold ring, which is set with a brilliant-cut diamond weighing approximately 0.04ct.
Other Piaget items that appear in the video include a Possession ring in 18k white gold and a Piaget Altiplano watch — both of which are worn by Choi. The singer is part of popular Korean band Super Junior and was appointed as a Unicef global ambassador in 2010.