Hubert Burda Media

J.W. Anderson debuts the Pierce bag on

The designer is unveiling his latest creation on the online retailer.

Today at 11am GMT is hosting a digital trunk show to launch the J.W. Anderson Pierce bag. The digital trunk show will feature a film of the making of the Pierce bag and a video of the designer revealing his inspiration behind the creation. A model will wear key looks from the pre-fall 2016 collection, all worn with the bag, and customers can shop the video by clicking on each item, which will be automatically added to their baskets. They can also engage with Jonathan Anderson, the designer, via Facebook Live and a Twitter conversation.