Hubert Burda Media

What to Hoard from

Six cult brands you should know on this beauty portal, plus best-selling recommendations

Products from the Sephora Collection

Beauty department store Sephora has made its way from its home in France to international fame across the world. Despite exiting Hong Kong's brick-and-mortar market some years ago, it's returned to our shores via an online platform, In honour of this occasion, we have chosen a selection of best selling products from five cult brands exclusive to the site in Hong Kong – along with favourites from the brand's own collection – that we will be stashing in our make up bags from here on out.


In this era of nip and tuck, where a visit to a plastic surgeon is as common as going to the dentist, Becca is a less permanent option for reshaping your features. Playing with light and shade, theirs is the ultimate complexion collection to accentuate your angles – no bandages involved.

Top pick: Becca Jaclyn Hill Champagne Collection Face Palette

Following the sell-out success of Champagne Pop, a highlighter to rival none, vlogging sensation Jaclyn Hill has once again joined forces with Becca to bring you this limited edition face palette. Combining bestsellers Champagne Pop and Prosecco Pop as well as three blushes – Pamplemousse, Amaretto and Rose Spritz – this palette will let you play every day, creating a unique glow with endless layers of light and colour.

Too Faced

When Jerrod Blandino and his husband Jeremy Johnson founded Too Faced in 1998, they wanted to give women cutting-edge makeup that let them have fun and look beautiful across all tastes and preferences. This brand of brazen beauty works hard to imbue women with confidence, one cruelty and paraben-free hit at a time.

Top pick: Too Faced Semi-Sweet Chocolate Bar

Don’t judge a book by its cover. Like its coveted predecessor, this eyeshadow palette might only seem to have earned its name by looking like a chocolate bar, but each highly pigmented shade is in fact infused with cocoa powder to give it all the skin benefits of cocoa. From warm caramels to deep mochas and sugary blueberry hues, this is a hit product that’s as delicious to smell as to apply.


You know you can’t go wrong when a chemical engineer, make-up artist mother joins forces with her daughters to create the ultimate easy-to-use make-up collection. They decided it was time to take the hassle out of make-up, transforming all elements of your make-up kit, such as palettes, pots and tubes, into a simple collection of make-up sticks that have you covered from foundation to lipstick.

Top pick: Nudestix Lip/Cheek Pencil

Told you Nudestix would make life easier for you. This two-in-one Lip/Cheek Pencil plays into the beauty world’s latest multi-purpose and no-make-up make-up fad to let you create a fresh look on-the-go, all while infusing your skin (and lips) with moisturising ingredients including shea butter, vitamin E and peptides.


Zoeva has quickly amassed a following that rivals stalwart brands in Sephora’s archive. The label was founded in 2008 with a starting line-up of just 10 brushes, and has grown to encompass colour products for every part of the face, as well as brushes for every need imaginable.

Top pick: Zoeva Rose Golden Complete Eye Set

Soft, versatile and affordable, Zoeva brushes are quickly overtaking giants on the market to become everyone’s go-to tools. This set of 12 beautifully handcrafted brushes is made of a combination of natural and synthetic fibers with rose-golden ferrules and matte-black handles.

Mario Badescu

Long established as a cult brand, Mario Badescu is known as the man and brand to go to for when your skin misbehaves. Brought about by rigorous research and constant innovation, his botanically based skincare treatments run the gamut of concerns, following the belief that skin is unique and cannot be confined by any universal skin care regimen.

Top pick: Mario Badescu Skin Care’s Silver Powder 28g

Armed with this Silver Powder that will unclog your pores, minimise blackheads and achieve that coveted healthy glow, you can cast aside app filters and Photoshop. Pour a little into your palm, mix it with water and rub the paste onto the most stubborn of blackheads. Wait ten minutes and it will be as if they were never there.

Sephora Collection

Given its decades’ worth of experience selecting and housing the best in skincare, it makes sense that Sephora launched Sephora Collection, an in-house brand. Translating their expertise into a mammoth offering of over 80 eye shadows, 90 lipsticks and 100 eyeliners, the collection has been received with open arms by even the most knowledgeable in the industry.

Top pick: Sephora Collection Instant Eye Makeup Remover

With so much technology and variety at our fingertips, make-up today needs to work harder than ever in order to earn a place on our shelves. This eye make-up remover is the ticket to effortlessly removing even most stubborn of waterproof mascaras. As an added bonus, the solution strengthens your lashes, promoting healthier lash growth to make you beautiful even sans war paint.