Hubert Burda Media

MSGM Introduces First Capsule Collection For Women

Massimo Giorgetti rediscovers femininity by returning to his roots.

His two-year tenure at Emilio Pucci might have ended in April, but Massimo Giorgetti isn’t resting on his laurels. The 40-year-old Italian just introduced MSGM p.m., a capsule collection with a throwback appeal. Since its launch last week, items have been added to the store in Takashimaya Singapore.

 The idea came from a chance encounter one night in London. Giorgetti noticed a young girl in the very first MSGM cocktail dress back from Spring/Summer 2010, which carried early elements of the brand’s aesthetic — think short dresses, ruched skirts, pleated tops, ruffles, chiffon dresses in acid prints.

 It spurred him to create this seasonless collection. Scroll through the gallery to see after-dark pieces, topped with crystal and cabochon embellishments, for a woman in the lighter, fun hours of the day.