Hubert Burda Media

Louis Vuitton’s #LVSeries3 exhibition comes to Singapore

The French fashion powerhouse takes visitors into the creative universe of artistic director Nicolas Ghesquière.

Louis Vuitton’s Series 3 exhibition created much buzz when it was shown in London during Fashion Week last month, with industry insiders and Hollywood A-listers the likes of Alicia Vikander, Michelle Williams, Selena Gomez, Alexa Chung, Cara Delevingne and Poppy Delevingne in attendance. And now the celebrated multi-sensory exhibition, designed to immerse visitors in the creative world of artistic director Nicolas Ghesquière, will open in Singapore — its first Asian pit stop — this weekend.
The third in a series of travelling exhibitions that have displayed in cities such as Rome and Los Angeles, the showcase, titled Louis Vuitton Series 3 Past, Present, Future, takes visitors beyond the front row, allowing them an in-depth discovery of the inspirations and innovative process behind Ghesquière’s outstanding Autumn/Winter 2015 collection.
From the works of photographers Jüergen Teller and Bruce Weber — who shot the brand’s ad campaign this season — to the making of key pieces from the collection, the interactive exhibition celebrates the savoir faire and craftsmanship that goes into every Louis Vuitton product.
The showcase spans a series of experiential rooms, each depicting a different aspect of Ghesquière’s mind. They include the Accessories Gallery, featuring top model Marte Mei van Haaster’s multiple avatars and accessories from the Autumn/Winter 2015 collection; and the Infinite Show, where 48 looks from the collection are projected onto life-sized screens, offering visitors a “front-row” experience. There is also a wall of stickers, featuring bags, shoes and accessories from this season, as well as specially commissioned posters.
“Fashion is a circus. There’s very little discussion about the content. But you have to go into the before, the during and the after. And if you do it in an appropriate way, it’s unforgettable,” Michael Burke, chairman and chief executive officer of Louis Vuitton, told WWD during a walkthrough of the London showcase in October. “We’re experimenting with how to make you feel the show more intensely than being at the show.”
The exhibition is designed to slow people down and celebrate the artistry that “gets short shrift at a fashion show,” said Burke. It is really about unravelling the spectacle and drama surrounding the shows, and delving into the heart and dedication that go into every piece of art.
The exhibition will run from November 28 to December 23 at the South Crystal Pavilion at The Shoppes at Marina Bay Sands.
Click below to watch the teaser video. For more details, visit