Hubert Burda Media

A shopping spree at Brooks Brothers

Fans of the American brand gathered at the label’s ifc store for a spot of retail therapy.

We at Prestige partnered with Brooks Brothers to host a shopping event – complete with cocktails, canapés and plenty of champagne – in the plush confines of the American brand’s store in ifc mall. Zac Posen, the label’s creative director of womenswear, designed a print-heavy, colourful collection for this season, which was a big hit among the ladies who attended. Between flutes of Dom Pérignon, guests stopped by a customisation table where craftswomen created personalised bag tags for them.