Lim is deputy chairman and deputy CEO of Cortina Holdings, which celebrated its 40th anniversary in 2012. The elder son of founder Anthony Lim, he has been with the luxury watch company since 1980, and has been part of its rapid growth from a single shop in Colombo Court to a leading distributor of more than 50 luxury watch brands in 22 outlets across Asia. The group chalked record results for the latest financial year, with net profits up 74.4% to $21.9 million with a 14.9% increase in revenue. In March 2012, Cortina acquired seven office units at The Adelphi, which will serve as its new offices from May 2013. A month later, the company launched TimeWise by Cortina Watch at the newly refurbished Wisma Atria. Meanwhile, there are plans to open a new boutique at Chinatown Point to widen the group's customer base. It also recently opened a multi-brand outlet in Taiwan's The Splendour Hotel.