Itthipat Peeradechanpan


This multi-Baht-billionaire is the embodiment of Thailand’s rags-to-riches story, having left college to sell fried seaweed snack products, achieving massive success at the tender age of 19. Taokaenoi seaweed snacks are now sold throughout the Asia-Pacific region. His status as a business icon was further solidified when his life story was made into a widely watched film, The Billionaire, in 2011. Since then, the company has expanded its range of products to achieve a hefty majority of the market share of seaweed snacks in Thailand – 62 percent, according to Nielsen data in 2014.


Taokaenoi Food & Marketing