Chong was appointed CEO of The Ascott in February 2012 after serving as CEO of Ascott Residence Trust Management Limited since 2006. In August 2012, it acquired The Cavendish Hotel in London's Mayfair for £158.8 million, bringing its central London portfolio to seven properties and enhancing the company's presence in Europe. The company, the world's largest international serviced residence owner-operator, garnered several prestigious awards from leading travel publications last year. Among others, it was named Best Serviced Residence Operator at the 23rd TTG Travel Awards for the eighth consecutive year; Best Serviced Residence Brand and Best Serviced Residence in Asia-Pacific at the Business Traveller Asia-Pacific Awards 2012; and Best Serviced Apartment Company at the Business Traveller UK Awards 2012. Ascott has more than 30,000 serviced apartment units in over 210 properties in key cities in Europe, and the Asia-Pacific and Gulf regions.