Hubert Burda Media

Farfetch Launches EPs by extends his technology empire by launching the EPs, the first headphones from his tech brand

"Living in a society where the Internet is incorporated into our daily lives, you’ve got to go quick and speed up," hip-hop star and tech entrepreneur insisted after a recent talk on hologram technology and the importance of global connectivity.

EPs by has certainly "gone quick" with, the technology company he founded in 2013. The brand is already behind foto.sosho, an iPhone camera accessory with interchangeable lenses, and the Dial, a smartwatch with a built-in phone.

Now, has unveiled EPs, its own unique take on premium Bluetooth wireless headphones. The round shape of EPs takes inspiration from vinyl records and is optimised for style – the metallic discs can be snapped together and worn as a jewellery around the neck. Combining its Bluetooth 4.0 + EDR and aptX enhanced music listening,  the battery-powered in-ear headphones also come in a bespoke limited collector’s edition box set. With its superior sound and deep bass, the EPs is a hybrid between technology and fashion. As befits such a stylish gadget, EPs are being sold on online fashion emporium Farfetch, as well as in select boutiques.