Hubert Burda Media

Look camera-ready with IDS Clinic

From a new DD cream to an anti-acne treatment, IDS Clinic introduces its latest multitaskers

New ways to look camera-ready with IDS Clinic

The beauty market has been flooded with blemish balms and colour correctors, and now, a local aesthetic clinic has taken this trend to the next level with the launch of its first cosmetic product — a “DD” cream.
The Diamond Dust Perfector is a complexion booster that can be used in place of your foundation, and which claims to give you flawless and Instagram-worthy skin by blurring imperfections, evening out skin tone, reducing the appearance of redness and sallow tones, refining skin texture and pore size, and softening fine lines.
It promises to do this with its formula of diamond dust powders which help reflect and diffuse light off the skin so that wrinkles, shadows, pigmentations and discolorations appear diminished.
IDS clinic's founder and medical director Dr SK Tan explains: “Youthful skin has the natural ability to emit blue and green light, which when seen by the naked eye, appears bright and flawless. But as skin ages, this ability to reflect light is diminished as the collagen in our skin degrades. The Diamond Dust Perfector compensates for this deficiency by reflecting and diffusing light on our skin's behalf, emulating the behaviour of young skin.”
Beyond being just a cosmetic product, the DD cream, available exclusively at the IDS clinic, is paraben-free and contains skin-loving ingredients like niacinamide, adenosine and a botanical and floral extract blend to provide brightening, anti-ageing, moisturising and soothing benefits.
Dr Tan adds that the product, which boasts a lightweight texture that melts into skin, can be worn on its own for a more natural look, or patted on top of your foundation for added radiance. It comes in only one shade, but blends easily into most skin tones.
Then, there is an anti-acne treatment that claims to do more than just get rid of pimples. The IDS Micro-RF treatment uses radiofrequency energy to treat adult acne by destroying sebaceous glands in the skin selectively, so that acne does not recur in these spots. A micro-needle goes into the skin to target the gland at its root, without causing any injury to the epidermis.
But other than acne sufferers, the same technology can be used to treat Syringoma (sweat duct tumours typically found clustered on eyelids), fine lines and visible eye bags by using the energy from radiofrequency waves to shrink the fats underneath the eyes and target these problem areas. Treatments take between 15 and 60 minutes, depending on the size of the treatment area and downtime can range from two days to over a week.
Says Dr Tan: “The same technology can be used to treat multiple ailments and the sensation is akin to an ant bite. More people are opting for less invasive treatments these days and such treatments and products are good options to give you that airbrushed, no-filter look in photos and in real life.”