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Top tips from brow expert Jared Bailey

Should you pluck at home? Which products should you be using? Benefit Cosmetics' brow wizard answers all your questions.

Jared Bailey

Brow down to Jared Bailey, Benefit’s Global Brow Expert, as he divulges the secrets of achieving #BrowsOnFleek status and the importance of not treating brows like a Pinterest project. In addition to the full-length interview, which comes out in the July issue of Prestige, our brow-obsessed staff had some questions of our own for Mr. Bailey. Based on our queries, this is what Bailey had to say...

On stimulating hair growth…

Since each hair follicle is connected to a blood vessel, massage the area to encourage blood flow, stimulating the vessel and boosting hair growth. Not only does Benefit’s BROWVO! act as a primer, but the tip also boasts a nodule that massages the brow.

On completing the look…

In Hong Kong, women pride themselves on being perfectly put together, but the brows are often left untouched. Bailey equates neglecting the brows to “throwing [the effort] all away.” Let’s face it: you’re never fully dressed without your brows!

On being an advocate for regular professional brow maintenance…

Shaping your brows requires precision work which, as a general rule, should be left to experts – but in an emergency situation keep in mind that the bottom defines the shape, and since the hair is thicker at the base, less removal is required. In contrast, the top grows finer hairs so more removal is required, which results in a slimmer eyebrow. Rather than shaping from both ends, simply define from the bottom and clean up the top. As Bailey quipped, “Eyebrows aren’t a Pinterest project, so you probably shouldn’t be doing it on your own.”

On preventing gunkiness in brow gel…

Swirling the wand out of the tube, rather than ferociously pumping it can easily prevent the gunky texture that users of brow gel or mascara are all too familiar with. In fact, the little wiper located inside each tube removes access product, so using a pumping motion does not even allow for more product.

On iconic Hollywood eyebrows…

Bailey commends the Olsen twins for having a consistent look since the beginning. According to him, the “effortless, feathery look” that the twins sport is trendy, modern, and not too defined.

On his Holy Grail product…

Aside from Tweezers, Precisely, My Brow is what Bailey would take if he was going to be stranded on a desert island – his brows have to look good for the media when he eventually gets rescued! Precisely, My Brow works by creating hair-like strokes that provides shape, definition and structure.